Internet Retailing - 2674 Words

HOW USEFUL IS THEORY IN EXPLAINING THE GROWTH OF INTERNET RETAILING? Internet Retailing is the most groundbreaking and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and incomparable options of collecting customer data and analysing buying patterns. Since it readiness for the market, online retailing has seen remarkable growth rates and begins to gain a significant share of total retail sales which results in a fundamental change of the overall sector. Therefore, this paper questions to what extent the different theories of change are appropriate to explain the development and expansion f the internet retail sector. I. DEFINITION INTERNET RETAILING As part of the†¦show more content†¦Internet technologies also allow on the one hand the ability to give more information about products and services and make it easier for consumer to evaluate and purchase them. On the other hand companies profit from the internet’s interactive capabilities which provide new tools to collect market research data on customer preferences, to personalise information and help them in their decision making process. Consumers have now more alternatives and a greater selection of products and information. They benefit from higher price transparency which is two edged for the companies. However, there are new limitations of electronic shopping for consumers compared to the bricks and mortal retailing. The shopping experience, habits and the way to evaluate the choice of product is different. On the internet one is not able to use all five senses like touching, smelling, tasting, seeing and hearing. There is less personal attention for the bu yer and one can not buy with cash money. The fact that consumers are able to search for more information on the products and prices has also the disadvantage that the information is very broad and often not practical. People get â€Å"lost in hyperspace† (Van Baal, 2006). Another critical for breakthrough of online retailing is privacy and security concerns. Weitz (2006) defines two essential factors which affect the growth of the internet retailing:Show MoreRelatedWalmart, Amazon, and Ebay: Who Will Dominate Internet Retailing?1929 Words   |  8 Pagesbrands use e-commerce to retain their dominant retail positions. 1b  Name and describe three technology trends shaping e-commerce today. There are many different technology trends shaping e-commerce today. One technology trend is that wireless internet connections grow rapidly. Also, powerful handheld mobile devices support music, Web surfing, and entertainment as well as voice communication. Podcasting and streaming take off as mediums for distribution of video, radio, and user-generation contentRead MoreE Commerce ( Ec ) Adoption And Development And Particularly Internet Retailing3555 Words   |  15 PagesAbstract Internet retailing has received substantial attention in many countries. There has been an increasing relevance for adoption of Internet retailing in the world and for developing countries as well. This study aims to examine about e-commerce (EC) adoption and development and particularly Internet retailing in Indonesia. Some factors affecting the adoption of Internet retailing and the condition of Indonesia’s Internet retailing are discussed in this paper. Furthermore, the findings willRead MoreThe Future Is Online for Apparel Retailers1249 Words   |  5 Pagesto harness the huge potential of the internet is the biggest retail challenge facing the apparel industry over the next five years. 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The companies who have established a store location for its goods and services are developing ways to explore and expand its retailer business to the Web to increase its revenue. The Web has also allowed companies to expand its business geographicallyRead MoreThe Digital Revolution Is Responsible For The Largest Societal Shift Essay1671 Words   |  7 Pageschallenges to bricks and mortar retailing. This literature review will succinctly analyze and evaluate the effect that e-tailing has had on traditional bricks and mortar retailing, by looking at the ways in which the bricks and mortar retail stores have had to develop their retailing strategy in an increasingly digital world. Across the extant literature three themes were co nsistently detected around the effects online retailing has had on traditional bricks and mortar retailing, in the forms of the responsesRead MoreCan We Consider Walmart A Fair Competitor?s Online Success?1609 Words   |  7 Pagesis also willing to forego profits to gain market share, making it difficult for Walmart to find a space in the online retailing spotlight. Not being hamstrung by an enormous brick-and-mortar business like Walmart, Amazon is able to do e-commerce for many other businesses, Target for instance. As a result, Amazon has set up a culture, not only by its enormous influence on retailing on a global scope, but also by the loyalty program, Prime, that it has established over the years and drives its customerRead MoreEssay on The Internet and the Power of E-Commerce1373 Words   |  6 PagesThe Power of E-Commerce The Industrial Revolution changed the face of the business world. In much the same way the Internet Revolution has changed the business world; its impact has ricocheted to every corner of the world. The internet revolution gave birth to an electronic economy. Ecommerce has seen tremendous growth in the last years, its effects are countless. Ecommerce has allowed for the expansion and proliferation of a globalized economy, it has made transactions easier and more efficientRead MoreSwot Analysis : The Airline Company1213 Words   |  5 Pagessense because software is not a physical good which is a fairly large segment for this business. Internet Retailing This option has a relatively high inventory percentage. Internet retailing industry has a large inventory. This option has a moderate amount of PPE ratio. For internet retailing industry, it needs a big enough storage space, but not too much. 11.72% of RD ratio, because internet retailing industry needs maintain and constantly improve the services. Pharmaceuticals Among all ratios